Dan Silver, co-founder of the Southwest Invasion reminisces on this year’s event: "This year was one of the most exciting yet! Not only were the brand activations amazing, with the "Stranger Things” experience from Schwinn Bikes and Califia’s wall garden, the lineup was stellar and the performances were flawless (and we appreciate the awesome sound quality provided by QSC). The musicianship and performance level of artists and bands just keeps getting better. I feel fortunate to work with the 45 artists on this year’s roster as I discovered so much new talent in forging this lineup.