Every March the music industry, and music fans, converge on the southwestern city of Austin, Texas for the annual SXSW Music Festival. Nestled away, just steps from the SXSW chaos, is the Southwest Invasion, an event that brings together great vibe, good eats, and an all-star music lineup that's accessible to everyone.
This three-day, FREE, all ages event attracts a healthy mix of industry, artists, and local residents to a very unique setting atop Whole Foods' flagship store in downtown Austin on North Lamar Blvd.
Get Ready for Southwest Invasion 2017!
Each year, the Quantum Collective presents the Southwest Invasion during SXSW Week in Austin. The event is built around a philosophy of discovery for both music and brands. The free, three-day event hosts incredible music performances along with a carefully curated village on the Whole Foods Austin rooftop made up of goods, non-profit organizations and services that all share the same philosophies.